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Peet's Coffee Ultimate Guide From the Origins to the Brewing Techniques

Discover the Story Behind One of America's Most Iconic Coffee Roasters

Peet's Coffee is one of the most well-known and respected coffee roasters in the United States. Founded in Berkeley, California in 1966, the company has been delivering high-quality coffee to customers for over 50 years. With a commitment to sourcing the best beans from around the world and roasting them to perfection, Peet's has become a beloved brand among coffee enthusiasts. In this article, we'll explore the origins of Peet's Coffee, the company's unique roasting techniques, and its commitment to sustainability. We'll also take a closer look at the different blends and flavors offered by Peet's, and share tips for brewing the perfect cup at home.

The Origins of Peet's Coffee

In the 1960s, Alfred Peet, a Dutch immigrant, began roasting coffee in a small shop in Berkeley, California. Peet's quickly gained a following among coffee lovers for its high-quality beans and unique roasting techniques. Today, Peet's has grown to include over 200 stores across the United States, as well as an online store where customers can order coffee and accessories.

Peet's Roasting Techniques

Peet's Coffee uses a unique roasting technique known as "deep roast". This involves roasting the beans for a longer period of time at a lower temperature, which creates a rich, bold flavor and aroma. Peet's also roasts its beans in small batches to ensure consistency and freshness.

Peet's Commitment to Sustainability

Peet's Coffee is committed to sustainability and ethical sourcing. The company works closely with coffee farmers to ensure fair wages and sustainable growing practices. Peet's also invests in renewable energy and works to reduce waste throughout its operations.

Peet's Coffee Blends and Flavors:

Peet's offers a wide variety of coffee blends and flavors to suit every taste. From the bold and smoky French Roast to the smooth and sweet Major Dickason's Blend, there is a Peet's coffee for everyone. The company also offers seasonal blends and limited edition flavors throughout the year.

Tips for Brewing the Perfect Cup of Peet's Coffee

To truly enjoy the rich and complex flavors of Peet's Coffee, it's important to brew it correctly. Some tips for brewing the perfect cup include using fresh, cold water, grinding the beans just before brewing, and using the correct ratio of coffee to water.


Peet's Coffee has become a household name among coffee enthusiasts for good reason. With a commitment to sourcing the best beans, roasting them to perfection, and promoting sustainability, Peet's has become a beloved brand for coffee lovers across the country. Whether you prefer a bold and smoky French Roast or a smooth and sweet Major Dickason's Blend, Peet's has something for everyone. So next time you're in the mood for a great cup of coffee, give Peet's a try – you won't be disappointed.

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