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HelloFresh Review: Is It Worth Trying in 2023?

A Comprehensive Look into HelloFresh Meal Delivery Service in 2023

Eggplant with green vegetables on a board with a recipe card
A Comprehensive Look into HelloFresh Meal Delivery Service in 2023

• Introduction

• What is HelloFresh?

• HelloFresh's Value Proposition

• Our Experience

• Pricing and Plans

• HelloFresh Competitors

• Conclusion


Are you tired of the tedious process of coming up with meal ideas and grocery shopping for all the necessary ingredients? HelloFresh is here to eliminate all that hassle with its convenient meal-kit delivery service. As one of the original meal kit companies, HelloFresh has been providing fresh ingredients, preportioned and ready to cook, straight to your doorstep for over a decade. In this review, we'll discuss the quality of ingredients, convenience, and variety of meal plans offered by HelloFresh. We've also cooked up a storm with HelloFresh and will share our personal experiences with the cooking process, meal quality, packaging, delivery, and more. Keep reading to find out if HelloFresh is worth trying in 2023!

What is HelloFresh?

If you've been searching for a meal kit delivery service to cut down on your grocery shopping and meal planning, HelloFresh might be worth a try. As a meal-kit delivery service, HelloFresh provides all the ingredients needed to execute dinner in one box. The ingredients are preportioned and ready to cook, so you won't have to do any shopping or measuring. However, light prep work like chopping and mixing may be required.

HelloFresh has a range of meal plans that vary depending on the type of food you're looking to cook, the number of people you're cooking for, and how often you want meal kits delivered. Once you make those decisions, you'll choose one of six HelloFresh meal plans.

  • Why HelloFresh is the Most Popular Meal Kit

  • Only $4.99/Meal

  • Now 140+ menu items

  • Ready to eat oven ready meals

  • Quick & Easy meals (20 min options)

  • Low prep, easy cleanup options.

  • Carb & calorie smart."

With the variety of meal plans offered, you're sure to find something that fits your dietary preferences and lifestyle. Whether you're cooking for one or a family of four, HelloFresh has got you covered.

If you're hesitant about cooking, rest assured that HelloFresh makes the process incredibly easy and convenient. With step-by-step instructions and preportioned ingredients, you won't have to worry about anything.

If you're not satisfied with HelloFresh's meal offerings, they offer flexible subscription plans that can be canceled or paused at any time. Overall, HelloFresh's service is perfect for anyone who wants to cut down on their grocery shopping and meal planning while still enjoying delicious, home-cooked meals.

HelloFresh & Value Proposition

When it comes to meal kit delivery services, HelloFresh stands out for its quality of ingredients, convenience of service, and variety of meal plans offered.

Firstly, HelloFresh prides itself on using fresh and high-quality ingredients in each meal kit. The company sources its ingredients from sustainable providers to ensure that the meals are not only tasty but also ethically made. The vegetables are always fresh and juicy, the meats are of exceptional quality, and the spices are fragrant and well-balanced.

Secondly, HelloFresh offers a convenient and hassle-free service. With the meal kit delivery service, you won't have to worry about going to the grocery store or looking for recipe ideas. HelloFresh provides everything you need to make delicious meals in the comfort of your own kitchen. The meal kits are easy to follow, and the pre-measured ingredients ensure that you don't waste any food.

Lastly, HelloFresh provides a wide range of meal plans to cater to different dietary needs and preferences. Whether you're a vegan, vegetarian, or prefer meat-based meals, HelloFresh has a meal plan for you. You can also customize your meal plan by choosing meals that suit your taste and preferences.

Overall, HelloFresh stands out for its superior quality of ingredients, convenient meal kit delivery service, and a range of meal plans to choose from. Give it a try, and you won't be disappointed!

In the next section, we'll share our experience with HelloFresh, including how easy the cooking process was, the quality and taste of the meals, and the shipping and packaging.

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Our Experience

After testing out HelloFresh for a few weeks, we have a few key takeaways to share. Here's what we thought of the cooking process, meal quality and taste, and packaging and delivery.

Cooking Process

One of the biggest appeals of HelloFresh is the convenience factor. With all ingredients pre-portioned and recipes preselected, the cooking process is streamlined and simple. Even those who are not confident in the kitchen will likely find the recipes easy to follow.

However, be prepared to do some light prep work, like chopping vegetables and mixing ingredients, as HelloFresh meals do require some cooking effort.

On the bright side, the recipes are labeled with difficulty levels, so you can choose meals that match your skill level in the kitchen.

Meal Quality and Taste

Overall, we were impressed with the quality of HelloFresh's ingredients. Everything arrived fresh and in good condition. The meat and seafood included in our meal kits were of good quality, and the produce was generally ripe and ready to use.

But the real test, of course, was in the taste. HelloFresh delivered here as well. The meals were flavorful and well-seasoned, without being overly complicated. Some of our favorite meals included the pesto flatbreads, the teriyaki salmon, and the halal street cart-inspired turkey bowls.

That being said, the meals we tried were not particularly adventurous in terms of flavor profiles. If you're looking for unique and unexpected flavor combinations, you may want to look elsewhere. Check Out Their Recipe Directory

Packaging and Delivery

Hello Fresh Packaging Image
Delicious Meals, Sustainable Packaging. Enjoy chef-curated meals with eco-friendly packaging, reducing waste and supporting a greener future.

Packaging and delivery were both top-notch with HelloFresh. Our boxes arrived on time and in good condition, with all ingredients well-packaged and insulated.

We appreciated the detailed recipe cards and the ease of being able to recycle the packaging materials.

One possible downside to HelloFresh's packaging is the amount of plastic used in packaging individual ingredients. While we understand the need for portion sizes, it did feel like there was an excess of plastic waste generated from our meal kits.

Overall, we were very satisfied with our experience using HelloFresh. The meals were tasty and easy to prepare, the ingredients were high-quality, and the packaging was thoughtful and environmentally-conscious.

If you're looking for a convenient and delicious way to streamline your weeknight dinner routine, we would definitely recommend giving HelloFresh a try.

Pricing and Plans Explore Here

HelloFresh offers a variety of subscription plans to cater to different meal frequencies. You can choose to receive meal kits for 2, 4, or 6 people and select a plan for either 2, 3, or 4 recipes per week. With such flexibility, there's an option for singles, couples, and families.

Their subscription plan is very straightforward, and you can easily switch or skip weeks as needed. You can cancel, skip, or modify your order up to 5 days before the delivery date. This gives you the flexibility to adjust your meal plan according to your changing needs.

In addition to the basic subscription plan, they offer a dedicated family plan. This is perfect for families who want to enjoy healthy, fresh meals without the hassle of grocery shopping or deciding on what to cook. The family plan offers meals for four people and includes options for 2, 3, and 4 recipes per week.

If you have specific dietary needs or preferences, customized meal plans might be just what you need. HelloFresh offers custom meal plans where you can select your preferred protein type (chicken, beef, pork, fish, or vegetarian) and dietary preferences. This includes low-calorie, low-carb, and pescatarian options. The service then curates a meal plan according to your preferences and sends the required ingredients along with the recipes.

The best part? There are no hidden fees, and you can skip or cancel anytime without being charged. With plans starting at as little as $7.49 per serving, HelloFresh is a great value for money given the quality of ingredients and convenience of the service.

So, whether you're a busy professional or a parent, or just someone who wants to enjoy healthy and fresh meals without the hassle, HelloFresh has a plan for everyone.

HelloFresh Competitors

When it comes to meal kit delivery services, HelloFresh certainly isn't the only player in the game. One of its oldest and most well-known competitors is Blue Apron, which operates on a similar model. Like HelloFresh, Blue Apron provides its customers with pre-portioned ingredients and recipes to cook meals at home, all delivered straight to their doors. But how do these two services stack up against one another? See our Blue Apron review here

In terms of selection, HelloFresh offers a wider variety of meal plans with more options for different dietary restrictions. However, Blue Apron may have a slight edge on ingredient quality and freshness.

When it comes to pricing, both services offer plans at similar price points. However, HelloFresh also provides customizable meal plans and offers a few more options for families.

But what about other meal kit delivery services? Some newer services like EveryPlate and Freshly may be more affordable than both HelloFresh and Blue Apron, but have more limited selections. Meanwhile, Sun Basket is known for its organic and sustainably sourced ingredients, while Purple Carrot specializes in plant-based meals. Purple Carrot Review

Ultimately, the choice of whether to try HelloFresh or any meal kit delivery service will come down to personal preference and priorities. With so many options available, it's worth doing a bit of research to find the one that's best suited to your needs.

Another Top Meal Service Is Cook Unity

Looking for a way to take a break from slaving over your stove? Well, Cook Unity Meal Service might just be the answer to your kitchen woes. This quirky meal service takes the concept of "home-cooked meals" to a whole new level, with a twist of eccentricity.


After testing HelloFresh extensively, we can conclude that it is definitely worth trying in 2023. The quality of ingredients was impressive, and we enjoyed the convenience of having everything pre-portioned and delivered to our doorstep. With a variety of meal plans, there was always something new and exciting to try.

The cooking process was straightforward and easy to follow, allowing us to whip up dinner quickly even on our busiest days. The meal quality and taste were consistently excellent, with creative and delicious recipes that kept us excited about mealtime. The packaging was also impressive, with everything arriving fresh and intact.

Pricing and plans vary depending on your needs, with subscription plans for different meal frequencies, family plans, and customizable meal plans. The pricing was reasonable for the quality and convenience of the service, making it an excellent value for your money.

In comparison to its competitors, HelloFresh came out on top with its impressive selection of meal plans, variety of recipe options, and excellent quality of ingredients. The competition simply couldn't match up to the level of convenience and satisfaction we experienced with HelloFresh.


2 People 4 Meals Price per serving $4.79 with discount included at time of writing this. Pricing May vary

Good For

Vegan, vegetarian, keto, gluten-free, low-calorie, Whole30, families

Number of Meal Options per Week


Recipes per week



Pre-portioned ingredients mean there’s less prep for you & less food waste. Plus, nearly all our packaging is recyclable and 100% of our carbon emissions are offset.


Plans change—They understand. That's why they make it easy to change your delivery day, skip a week, or cancel anytime!

Overall, we highly recommend giving HelloFresh a try in 2023. Whether you're a busy professional or a busy parent, this meal kit delivery service offers everything you need to enjoy delicious, high-quality, and healthy meals at home without any hassles. So go ahead, sign up, and treat yourself to the convenience and joy of HelloFresh meals.

Check Out Our 5 keto meal delivery kits of 2023

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